UIA
2017
Seoul

The proposal for the Rio de Janeiro booth at the 2017 UIA in Seoul combines key elements of design to express the carioca and Brazilian spirit to the visiting public. The city of Rio is known worldwide for its diversity, in both landscape and culture. The nuances and social contrasts are morphologically explicit in its urban topography and, its insertion within a precise geography, synthesize a major aspect of the city’s complexity. The project expresses the contrasts of the Cidade Maravilhosa (Marvelous City) through design elements which, together, synthesize difference into harmony.

fig 1

Progress of intervention with stickers

The modular structure of 0.50 x 0.50m, an interpretation of the austere rationalism of the modernist tradition, is counterpoised by a curvilinear and sinuous ribbon like form made spaghetti ribbing, a reference to popular Brazilian furniture design. The interplay of soft and hard, movement within stillness, create a languid path analogous to the creation of Rio itself, in its parallel to unbound nature and urban enclosures. Portuguese stones are used as floorboards, a clear reference to the main symbols of the city and its colonial history. In many ways, the booth is itself an experience, a stroll through the boardwalks of Copacabana. Much like Brazilian culture, the project possesses a strong permeable aspect. Its translucent form is open ended, blurring the limits between place and public. Appropriation, a commonplace element of Brazilian culture, is fundamental for the “completion” of the project. The public is invited to directly intervene with the booth through the insertion of messages on round colorful stickers. In this way, the creativity and joy of Rio serve as testimony and temporal witness as its flowering is reliant on the passing of visitors throughout the days of the congress. More than imprinting on Seoul and promoting UIA 2020 Rio, the Rio de Janeiro booth seeks to spark curiosity and create new ties, beyond the frameworks of the event.

fig 2

Exploded view

fig 3

Tables and chairs inside the grid units

fig 4

Ribbon detail - Material inspired by the Brazilian popular design of the spaghetti chair

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Constructive detail of the grid

fig 4

UIA2017Seoul Brazilian Booth, rendering